Unisport A/S
Paid Social Lead
Are you a paid social specialist ready to take ownership of a global channel? We're looking for someone who knows Meta, has a feel for what makes paid social perform, and wants to bring their creative instincts to a brand that millions of football fans already love.
Company name : Unisport A/S
Location : Copenhagen
Responsible recruiter : Emil Gretland
About Unisport
With e-commerce as our primary channel and a presence in over 20 markets globally, Unisport is the world’s largest football specialty retailer. We’re an entrepreneurial company in rapid growth with an award-winning content team, a passionate community and football at the heart of everything we do.
We’re now looking for a Paid Social Lead to take ownership of our paid social channels and help us build something great.
About the role
You’ll lead and run Unisport’s paid social engine globally, with Meta and TikTok as the primary channels. The role combines hands-on execution with strategic ownership: you manage the accounts, develop the direction, spot opportunities and bring ideas that move the channel forward.
If you have a passion for creative and an eye for what works in a paid context, there’s real room to develop that here. Your perspective and opinions regarding creative choices will be greatly valued.
You’ll work closely with the Head of Digital Marketing in a tight team where you have real room to test, learn and make an impact. There’s no long decision-making chain here. You’ll also have support from a junior digital specialist on the team who can assist with content and channel execution.
Responsibilities
- Own and optimise paid social accounts across Meta, TikTok and Snapchat
- Drive performance against clear KPIs including ROAS, revenue and conversion
- Develop the strategic direction for paid social, identify opportunities in the market
- Engage in automation projects and smarter ways of working
- Build and maintain a testing roadmap to continuously draw learnings and improve results
- Contribute creative opinions: what works, what makes people stop scrolling, what should we test next
- Establish a structured way of working and framework for how we run paid social internally and across teams
- Help scale the business into new markets in a sustainable way
Your background
You have hands-on experience in the platforms, where you’ve taken ownership of e-commerce accounts across multiple markets. You’re comfortable in Meta Business Manager, understand how the algorithm works and know what to look at when an account needs adjusting.
Beyond the technical side, we’re looking for someone who can lift their gaze. You see the competitive landscape, have opinions on where the channel should go and you bring ideas.
You have a creative eye. You don’t need to produce content, but you should have opinions about what makes an ad work, what stops the scroll and how creative decisions affect performance.
As a person you’re proactive, idea-driven and thrive in a fast-moving, entrepreneurial environment. You take ownership of your work, and see change as opportunity rather than disruption.
Why Unisport
Unisport is a company where you get real freedom to shape your role. If you have an idea, you can test it. If it works, you can run with it. There are no unnecessary layers between you and the work, and what ultimately matters is results.
The team is entrepreneurial and the culture is open, the kind of place where someone who wants to build something will find a lot of room to do it. You’ll be working with a brand that has a genuinely passionate global following, with content and campaigns that people actually care about.
Location and application
This is a hybrid role is based at Unisport’s office in Copenhagen, with office presence three days a week.
The recruitment process is handled by E-Commerce Recruit. If you have any questions about the role, please reach out to Emil Gretland at emil@ecommercerecruit.se. We review applications on a rolling basis, so don’t wait too long to apply.