Digital Media Manager

About & Other Stories

& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.

About the role

As the Digital Media Manager, you will lead the strategy and execution of digital marketing initiatives to drive brand awareness, customer acquisition, and revenue growth across the owned and paid media channels. You’ll work closely with the Marketing & Brand- and E-commerce team, while managing a small team of media specialists. You will oversee a range of channels—including Paid Search, Social, Affiliates, and Email—ensuring a full-funnel media approach that balances long-term brand equity with short-term performance. You will also manage media agency relationships and ensure all media operations are optimized for efficiency and impact. In this role, you will:

• Develop and lead a best-in-class digital marketing strategy to grow brand awareness, customer engagement, and conversion across key European markets
• Oversee campaign planning, execution, and analysis across Search, Social, Email, and Affiliate channels
• Lead media agency and vendor relationships to ensure campaign effectiveness and streamlined operations
• Set and manage KPIs, budgets, and performance reports, ensuring ROI and strategic alignment
• Collaborate with the E-commerce team to align performance goals with business outcomes
• Empower and lead a team of media specialists through coaching, clear goal setting, and ongoing development

Qualifications and requirements

We’re looking for a results-driven, strategic leader with a passion for digital media and fashion. You have a proven ability to translate business goals into effective media strategies, and you thrive in a fast-paced, collaborative environment. You bring both creativity and analytical depth to your work, and you lead with inclusion, integrity, and purpose. You have:

• Extensive experience in developing and leading digital media strategies, ideally in e-commerce or D2C retail
• Deep knowledge of the full media mix, with a strong focus on performance marketing (SEM, Paid Social, Email, Affiliates)
• A track record of improving ROI and scaling media campaigns across multiple markets
• Strong leadership skills and experience managing teams and agency partners
• Excellent strategic, planning, and organizational skills
• The ability to turn data into actionable insights with strong analytical skills
• A collaborative mindset and strong communication skills
• An understanding of how brand and performance marketing work together
• A passion for fashion and a strong sense of visual brand expression

What & Other Stories offer

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, and ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive benefits. Please note that they may differ between employment type and countries.

Application Process

This is a full-time position based at the Head Office at Kungsholmen, Stockholm. Starting as soon as possible.

This recruitment process is handled through E-commerce Recruit, should you have any inquiries about the position, please feel free to reach out to Jennifer Holmgren at jennifer@ecommercerecruit.se. We evaluate applications continuously, so we recommend submitting yours early to be part of our review process. Please note that due to the summer vacation period, the recruitment process will take longer than usual.

Inclusion & Diversity

& Other Stories is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.